The newest addition to our portfolio. Our most active growth category in the US market.
Why Asian beverages, why now
Soju has more than doubled in the U.S. over the past five years, reaching approximately $935 million in 2024. Growth is driven by Gen Z and millennial demand, the global reach of K-culture, and accessible pricing, validated by major mainstream players now entering the space.
Wine-based RTDs built on authentic Asian flavor profiles are expanding rapidly across retail and on-premise, capturing Gen Z and millennial consumers who want premium, convenient, and culturally distinct. It is the category RTM has moved into ahead of the curve, and it is where our portfolio is most active today.
When RTM identified the Asian beverage opportunity, we brought to the category what most new entrants lacked: three decades of import infrastructure, wholesale relationships, and operational experience. Building that from scratch takes years. We already had it.
U.S. soju market value in 2024, more than doubled in 5 years
Primary growth demographic driving soju, sake, and Asian RTD demand
Years of import infrastructure behind our Asian beverage portfolio
Our Asian beverage portfolio
RTM represents brands across the full spectrum of Asian beverages, focused on quality producers and authentic stories that resonate with today's consumer.
Soju
The world's best-selling spirit by volume. Soju's clean, approachable profile and versatility make it a natural fit for the American on-premise market. We bring authentic Korean-produced soju brands designed for the U.S. palate.
Wine-Based RTD
Ready-to-drink beverages built on Asian flavor profiles are expanding rapidly across retail and on-premise. Our wine-based RTD portfolio captures the Gen Z and millennial consumer who wants premium, convenient, and culturally distinct.
Craft & Specialty Beer
Hokkaido Beer represents RTM's active position in Japanese craft and specialty beer — a segment gaining traction with an increasingly adventurous American beer drinker.
In Market
From regional to national
RTM reviewed distributor sales and profit data and identified a wine-based soju brand performing exceptionally well in a single regional market: strong numbers, minimal market penetration, and significant room to grow.
After direct meetings with the brand owner, RTM was awarded representation rights in a small number of markets. Within twelve months, RTM tripled its previous sales and expanded its representation to most states nationally.
Projected nationwide in 2026
In a single regional market (2024)
Total Wine & More, HEB, Circle K, Albertsons
September 2025
How we bring your brand to the U.S.
Producer Sourcing
We travel to origin regions, visit facilities, and vet producers on quality, authenticity, and capacity to meet U.S. import standards. This includes regular visits to Asia, with our on-the-ground presence expanding as our portfolio grows.
Market Positioning
We define the right consumer, the right channel, and the right price architecture for each brand before a single bottle enters the country. We identify trends from distributor sales and profit reports before the market publicly confirms them.
Wholesaler Activation
Our wholesale partner network means your brand has advocacy at the distributor level nationwide, critical for market penetration and sustainable velocity.
Common questions about Asian beverages
Ready to bring your Asian brand to America?
Whether you're a producer seeking U.S. market entry or a wholesaler looking to strengthen your Asian beverage portfolio, we have the infrastructure, relationships, and expertise to make it happen.